"Should is how others want us to show up in the world — how we’re supposed to think, what we ought to say, what we should or shouldn’t do. It’s the vast array of expectations that others layer upon us. When we choose Should the journey is smooth, the risk is small.
Must is different—there aren’t options and we don’t have a choice.
Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self. It’s our instincts, our cravings and longings, the things and places and ideas we burn for, the intuition that swells up from somewhere deep inside of us. Must is what happens when we stop conforming to other people’s ideals and start connecting to our own. Because when we choose Must, we are no longer looking for inspiration out there. Instead, we are listening to our calling from within, from some luminous, mysterious place.”
Read the full article here. A bit long, but it has pretty pictures and is so worth reading.
“ Brands need to create the architecture that ignites the “social” in social media if they are truly going to thrive. ”
Apparently, people who hate on interracial and same-sex families still exist. When they unleashed their bile on a Honey Maid ad celebrating modern families, the company came up with this enormously heartening response.
Content doesn’t exist. Only experiences do.
You need to keep this in mind when you work on the content strategy side of things. Remember that you’re building something that needs to be used by someone. Your job isn’t to glue together a bunch of disjointed things. You’re building an experience, and that’s all that matters.
Users won’t remember any single word or piece of content—they’ll just remember if your product was useful, fun, and beautiful, or if it wasn’t.”
It was early in the morning, but he knew exactly what was happening in his chest and woke my mother to ask her to call an ambulance. Our telephone was in the living room, but before she could leave their bedroom to use it, he asked for something else. My father asked that the ambulance not use its siren.
Weeks later, when the fear of death had receded like some strange tide, my mother asked him about the siren. My father said simply that he worried it would have woken and frightened his three sleeping daughters. It is true that we were all light sleepers and that our farm was usually blanketed by the polite silence that comes from having no close neighbors, but what impossible kindness there was in my father’s request.
I have called it an act of kindness, which I think it was. It was considerate in a way I cannot begin to understand; generous in a way no one would expect, much less demand. Years later I still do not comprehend how in what very well might have been the final moments of his life, my father thought to ask for quiet so that his daughters might continue sleeping.
Kindness is like holding an ice cube in your hands. It stings, but then the cold dissolves; what at first you could barely hold becomes something you cannot let go. My father’s request for a quiet ambulance came from a man so familiar with kindness that the sting was completely gone: the ice was no longer cold, but one with the flesh.”
Henry James, it turns out, was right.
Do your soul a favor and read Cep’s full essay.
“ At every crossway on the road that leads to the future, each progressive spirit is opposed by a thousand men appointed to guard the past. ”
Maurice Maeterlinck, Belgian Nobel Laureate
“ UX is the intangible design of a strategy that brings us to a solution. ”